The challenge

Sunrate, a fast-growing fintech company, had expanded its offerings to the enterprise level and aimed to solidify its presence across Asia. With a focus on digital marketing and sales, Sunrate needed to understand the digital behaviors of competitors and consumers across 7 APAC countries to build an effective go-to-market (GTM) strategy. Additionally, they sought to transition from paid marketing to organic brand-building through an SEO strategy.

The strategy

We began by analyzing Sunrate’s business and brand to develop a robust SEM and SEO strategy. Using tools like SEMrush, we conducted in-depth business research and competitor analysis to uncover insights into market behaviors and consumer search patterns. The focus was to identify opportunities in each target market for optimized market entry, and to craft an SEO plan that would drive brand awareness and engagement. Simultaneously, we created a complementary SEM strategy, ensuring both paid and organic search efforts were aligned.

The outcome

The project culminated in a detailed SEO strategy designed to boost organic traffic and transition away from heavy reliance on paid media. Additionally, we delivered a well-rounded SEM plan that dovetailed with the SEO strategy, reinforcing Sunrate’s broader digital marketing goals to drive lead generation and conversion. This integrated approach laid the groundwork for Sunrate’s expansion across APAC, positioning them strongly in the digital landscape.