The Challenge

PropNex, a leading real estate agency with a strong presence in Singapore and the Asia-Pacific region, had built a reputation for outstanding customer service and innovative property solutions. However, by 2021, it faced a critical turning point. Despite its established brand, PropNex’s exclusive reliance on offline marketing—such as print ads and roadshows—was proving inadequate in an increasingly digital landscape. The offline strategies were no longer yielding the expected results, and customer acquisition costs were climbing. With growing competition from tech-savvy competitors and a need to attract a younger, digitally active demographic, PropNex realized it needed to adapt quickly to stay relevant, expand its reach, and maximize its marketing investment.

the solutions

To address these challenges, we conducted a thorough market and keyword analysis, gaining insights into customer behaviors, emerging trends, and competitor strategies. Our research informed a comprehensive, multi-channel digital strategy aimed at boosting PropNex’s online presence. This strategy focused on social media advertising across key platforms like Facebook, Instagram, TikTok and LinkedIn, paired with a strong SEO component to improve search visibility. By blending targeted ads with optimized content, we positioned PropNex as a top choice for property seekers online, helping to modernize its marketing approach.

the outcome

The results of this digital transformation were impressive. Website traffic and lead generation saw substantial growth, and consistent social media engagement enhanced PropNex’s brand visibility, making it the go-to brand for property-related inquiries. Additionally, recruitment conversions rose, helping PropNex attract top talent in the real estate sector. Embracing this digital-first approach allowed PropNex to broaden its customer base, elevate its brand presence, and strengthen its position as an industry leader.